Episode Details

I help founders & executives generating more than $1M in revenue find their Easy Mode. Start here: https://ryanhanley.com/subscribe

Watch this episode on YouTube: https://youtu.be/lKaYO5Hy5LI

If you are using AI to optimize for conversion rate, return on ad spend, or time-to-hire, you are pointing a self-driving car at the wrong address. And it’s going to take you there really, really fast.

In this episode of Finding Peak, I sit down with Nicolas Darveau-Garneau, former Chief Evangelist at Google and author of "Be a Sequoia, Not a Bonsai." Nicolas has advised over 1,000 CEOs on digital transformation, and his conclusion is staggering: 90% of companies are optimizing the wrong KPIs.

We break down the $15 Billion mistake companies make with AI, why Customer Lifetime Value (CLV) is the only metric that actually matters, and how a simple mindset shift helped a local gym owner turn a $200K business into a $1.2M powerhouse without adding more members.

Whether you run a Fortune 500 company or a Main Street bakery, this conversation will completely change how you deploy AI in your business.

In this episode, we cover:

👉 The $15 Billion AI mistake most companies are making right now

👉 Why optimizing for conversion rate is killing your long-term profit

👉 How to use AI to predict the future (and why you must get comfortable with forecasts)

👉 The exact strategy a gym owner used to 6x his business by targeting 55-year-olds

👉 How to build a limitless testing organization that your competitors can't catch

👉 Why brand building is no longer just for massive corporations

** Connect with Nicolas Darveau-Garneau **

LinkedIn: https://www.linkedin.com/in/nickdg/

Book: Be a Sequoia, Not a Bonsai: https://amzn.to/4tdw84D

This show is part of the Unplugged Studios Network — the infrastructure layer for serious creators. 👉 Learn more at https://unpluggedstudios.fm.

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