Episode Details

Andrew Storer, the filmmaker behind one of the most impactful running series in recent memory, joins Road to the Trials to share how he built a documentary-style look into elite marathoning from the ground up. 

After being laid off and pushed into freelancing, Andrew took a risk on telling the story of athletes like Clayton Young, recognizing a gap in how the sport was being documented. What followed was a fast-moving, self-produced series that gave fans unprecedented access to the training, mindset, and personalities behind Olympic-level marathoning. 

In this conversation, Andrew breaks down his approach to storytelling, why authenticity matters more than polished ads, and how documenting real moments—workouts, conversations, and race build-ups—creates deeper connection with audiences. He also shares the behind-the-scenes realities of filming elite runners mid-workout, balancing creative work with logistics, and how brands can better support athlete storytelling. 

This episode offers a look at the evolving intersection of sport, media, and storytelling—and why the future of running content may look very different from the past.

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