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Stop Treating Channels Like Islands: Building an Omnichannel Ecosystem
Season 7
Episode 14
Published 4 months, 3 weeks ago
Description
A lot of nonprofits still plan fundraising like every channel lives on its own island, then wonder why “more posting” doesn’t turn into more giving. In this episode, Ben Smithee, Chief Growth Officer at NextAfter, unpacks what happens when you build an omnichannel fundraising ecosystem where each touchpoint increases familiarity, trust, and momentum toward a gift.
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