Episode Details

Most founders chase the next ad format, the next platform, the next growth hack. But what if the thing that was actually closing deals was just you, posting honestly on LinkedIn every week, even when it felt cringe?

In this episode of Return on Reputation, my guest is Jessica Chase, Co-Founder of getabovethefold.com , a programmatic advertising agency helping brands scale beyond Google Ads into streaming TV, podcasts, audio platforms, and beyond.

Jessica is one of those founders who figured out early that reputation is the real growth channel. She did not land clients by outspending competitors or running a perfect funnel. She built 19,000 followers on LinkedIn by posting authentically, sometimes uncomfortably, once a week for an entire year. And the deals followed.

With over 20 years in marketing, Jessica started at 1-800-CONTACTS at 18, moved through international agencies, and eventually asked herself a question most marketers are afraid to ask: why am I making other people millions of dollars instead of myself?

In this episode we cover:

• What programmatic advertising actually is and how it differs from Google Ads
• When founders should start investing in programmatic vs other ad formats
• How geo-fencing corporate offices and events can accelerate a B2B sales cycle
• Why last-click attribution is killing your marketing strategy
• How to build a personal brand on LinkedIn without feeling like you are performing
• Why posting when it feels cringe is actually the most powerful thing a founder can do

Keywords: programmatic advertising, personal brand for founders, B2B marketing strategy, LinkedIn personal branding, Google Ads vs programmatic, ABM strategy, founder marketing, Return on Reputation podcast

About Jessica Chase Co-Founder of getabovethefold.com , a programmatic advertising agency helping brands scale beyond Google Ads. 20+ years in marketing, former client and agency side, now building one of the few agencies fully specialized in programmatic advertising.  https://www.linkedin.com/in/programmaticmarketing/

About Return on Reputation: Return on Reputation is the show for founder-led brands done flying under the radar. Host Justin Obey, founder of Obey Creative, sits down with experts, founders, and dealmakers to unpack how personal brand, trust, and authority compound into real business leverage. New episodes every week.

Connect with Justin Obey: LinkedIn: https://www.linkedin.com/in/justinobey YouTube: https://www.youtube.com/@JustinObey Website: https://obeycreative.com

TIMESTAMPS: 

01:26 What Get Above the Fold Does

02:28 Founder Mindset and Self Care

04:06 Meditation and Hypnotherapy

09:18 Why She Started the Agency

12:37 Programmatic Advertising Explained

14:24 When to Use Programmatic

18:13 ABM and Event Targeting

21:52 Connected TV and Ad Formats

24:14 Building Trust in a Technical Industry

27:15 Why Clicks Are Not the Whole Story

29:29 Personal Branding on LinkedIn

33:39 Why Founders Should Be the Face

35:50 Posting Through Fear and Haters

41:41 How Failure Builds Confidence

42:57 Rapid Fire and Wrap Up