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The Feedback Loop: Visibility, Engagement, and Platform Power
Published 6 months, 3 weeks ago
Description
In this installment, we turn our attention to Meta and how platforms connect users with content generated by influencers, media organizations, and competing platforms. We break down how prominent placement within curated feeds may influence user engagement, leading to more views, likes, and shares. We also examine the competitive outcomes for new entrants, exploring how limited initial visibility may make it difficult to generate the engagement needed for algorithmic promotion.
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