Episode Details

John Todderud, multifamily syndicator with 40 years in the game, went from writing code at Boeing and Fortune 500 tech companies to writing checks in real estate. Early in his conference strategy, he thought the play was to work the room, meet new people, cast the widest net possible. But he realized the actual deals, the real money, weren't coming from strangers met once in a hallway. They were coming from people he kept seeing. Over and over. Depth, not breadth.

And here's the thing nobody's talking about. If you've been in commercial real estate and capital raising for any amount of time, you know there used to be pivotal events. Industry gatherings that everyone circled on their calendar. The rooms where deals got done. Where relationships compounded year after year. A lot of those events? Sunsetted. Minimized. Gone. There's a vacuum right now.

That's exactly why this matters. This isn't just another conference. This is the new anchor event for people who no longer have one. If you know, you know. You show up once, you walk away with contacts. You show up three years in a row? You've got a network. You've got trust. You've got partners. That's where deals actually get done.

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