Episode Details

Mark Barrocas is the CEO of SharkNinja, a company that sells everything from vacuums, to blenders, to beauty products. Mark’s problem is this: How do you invent new products that people want to rave about on social media? 

In this episode, Mark explains: 

• How SharkNinja finds product ideas
• The tradeoffs at the heart of product development
• How the Ninja Creami became a viral hit
• Why some products fail and others succeed. 

Connect with us:

• Follow Jacob Goldstein on LinkedIn, X and Instagram
• Email us at problem@pushkin.fm 
• Follow Pushkin on Instagram, LinkedIn or X 
• Listen to Jacob’s other show, Business History 
• To listen to the show early and ad free, sign up for Pushkin+

See omnystudio.com/listener for privacy information.