Episode Details

In this episode of Change That Works, host Alexandra Popescu sits down with strategy and market-centricity expert Carina Christian-Kradischnig to unpack what it really takes to turn customer insights into strategic decisions. They explore why many companies are “data rich but decision poor,” how smart segmentation creates a shared language across teams, and why integrating segmentation into your CRM is the key to making it actionable. If your CRM feels like a database instead of a decision system, this conversation will help you move from dashboards and reports to focus, priorities, and measurable business impact.

If you have questions or want to continue the discussion, reach out via changethatworks@icg.eu.com.