Episode Details
Back to EpisodesDynamic Pricing: Shopping's New Reality
Description
Dynamic Pricing: The Future of Shopping? - Explore the rise of digital labels that adjust prices in real-time based on demand, store traffic, weather, and competitors. The Bank of England predicts a surge in companies adopting these market-responsive tools. Online giants like Amazon and airlines already use this strategy, and UK supermarkets like Co-op, Morrisons, Tesco, Sainsburys, Waitrose, and Asda are following suit. While this technology reduces menu costs, there are concerns about fair pricing, especially in light of concert ticket and hotel price surges during Taylor Swift shows.
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