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164 | Why Your Coaching Offer Isn’t Selling (And How to Fix It)
Description
Joanna shared today that many coaches aren’t struggling because they lack skill… but because what they’re selling isn’t clear enough to buy. If someone landed on your offer right now, would they instantly recognise themselves in it, or would they need to work it out? Joanna walks through why offers often fall flat and how to turn what you do into something people can clearly understand, connect with, and say yes to.
Timestamps:
00:00 – The real problem
00:01 – Format vs outcome
00:02 – Selling the transition
00:03 – Why structure matters
00:05 – Simple offers win
00:06 – Let your offer evolve
00:08 – Designing around your life
“People don’t buy coaching because of the format. They buy because they want something in their life to change.” - Jo Lott
Take one offer you have right now and rewrite it so someone can see the before, the after, and the journey in one sentence.
Useful Links
The Clear Yes Workshop — 22 April, 1:00–2:30 PM (BST)
Learn about The Business of Coaching programme
Download the Free Digital version of Coaches' Planner (NEW edition 2026)
Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches
How to secure more coaching clients' free training
Download the 12 ways to get clients now
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If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com
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