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The Wrong Kind of More
Episode 49
Published 1 month, 1 week ago
Description
Working harder isn't the answer and working smarter isn't either. Working more precisely is.
In this episode, Michelle unpacks what she actually means when she says "double down on your marketing," because spoiler: it has nothing to do with producing more content or logging more hours. It comes down to three inputs - your audiences, your message, and your trust transfers. And making each of them just a little bit better over time.
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