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Going Solo in PR, Unlocking Brand Stories and Booking Podcasts with Adam Belmont
Description
Adam Belmont is the founder of A to B Strategies, a communications consultancy where he merges his big-agency experience with the nimbleness of a solopreneur. He’s also “The Podcast Guy” who helps his clients get booked on top-tier shows. In this episode, Adam recounts his journey from agency work to creating his own consultancy. He also shares how to craft compelling brand stories, the art of podcast pitching, and the importance of authenticity in social media content.
Key Takeaways:
- Adam's transition from agency life to independent consulting
- Crafting compelling brand stories
- Effective podcast pitching strategies
Episode Timeline:
0:45 Introduction and Tod Perry's background
2:25 Adam Belmont's background and expertise
3:30 Adam met his wife on JDate
4:50 Motivations for going independent
7:25 Work-life balance and location flexibility
8:30 Adam Belmont's biggest success as a solo act
10:00 Building a trusted network of collaborators
13:00 How Adam helps clients book on top podcasts
15:00 The value of long-form storytelling in podcasts
16:30 Discovering a brand's story
19:00 Creating scroll-stopping social media content
22:30 Adam's thought leadership philosophy
25:20 Analyzing the McDonald's CEO burger incident
This episode’s guest:
• A to B Strategies on LinkedIn
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