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A Caribbean sun holiday becomes something truly unforgettable when it includes two countries on one island, world-class cuisine on both sides, and an airport runway so iconic travelers plan entire trips just to experience it.

In the first episode of our Sun Destinations Series, we’re joined by May-Ling Chun, Director of Tourism for St. Maarten, to explore what makes this destination one of the most dynamic and talked-about in the northeastern Caribbean and why it continues to turn first-time visitors into lifelong fans.

We dive into the island’s evolution, from its roots in salt production to the development of a modern tourism economy built on strong airlift and hospitality. May-Ling shares how St. Maarten stands out in a competitive region by embracing its unique blend of French and Dutch culture, a vibrant and diverse community, and a welcoming atmosphere that extends from local markets to heritage tours and waterfront dining experiences.

Beyond the beach, the island offers a wide range of experiences, from hiking and wellness retreats to cultural events and food-driven exploration, giving travelers more meaningful ways to connect with the destination. On the industry side, we unpack destination marketing strategy, including how the tourism board aligns with airport partners to drive connectivity, targets key gateway markets, and balances consumer demand with trade engagement through travel advisors and tour operators.

We also explore the role of St. Maarten as a hub for island hopping to nearby destinations like Anguilla, St. Barts, and Saba. Finally, we address the realities of growth, including congestion and overtourism, and how a focus on community-based tourism, storytelling, and better data can help ensure tourism continues to benefit local residents and small businesses.

Thanks to Holafly for sponsoring this series!

👉 Listen to Beyond the Beach with St. Maarten Now

🔥 Special Thanks to our Season 7 Title Sponsors for their Support: Bokun, Civitatis, Intrepid, Kaptio, Propellic and Protect Group

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