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Co-Reg Isn’t Dead — You’re Just Doing It Wrong (w/ Tim Bourquin)
Description
Co-reg has a bad reputation in the newsletter world—but most people are doing it wrong.
In this episode of Audience Bridge Insights, Chris Miquel sits down with Tim Bourquin (Co-Founder of AfterOffers) to break down what actually works in co-registration today, how to scale list growth without destroying deliverability, and why activation—not CPL—is the metric that matters most.
What You’ll Learn:
— What Is After Offers & How Co-Reg Works
— SMS Co-Reg: TCPA, Compliance & Double Opt-In
— Tim's Origin Story: From LAPD to After Offers
— Co-Reg Pricing: CPL Then vs. Now (Email & SMS)
— Expanding Beyond FinPub & Why Topic Matching Is Everything
— Building Both Sides of the Network (The Chicken-and-Egg Problem)
— When to Use Co-Reg (and When NOT To)
— Email Frequency, Nurture Strategy & Activation Tips
— Tracking Performance & What Traffic Sources Are Converting Best
— Offer Count, Compliance & the 4-Layer Email Validation Stack
— Ramping Co-Reg Slowly & Welcome Email Best Practices
— The Future of Co-Reg: SMS, AI Matching & Identity Graphs
— The Future of Newsletters: Deliverability, Personal Branding & AI
— Mindset, Habits, Book Recs & Where to Find Tim
About Tim Bourquin
Tim Bourquin is the Co-Founder of AfterOffers, a co-registration platform working with 350+ publishers and 80–100 advertisers across multiple verticals including finance, health, and tech.
Linkedin: https://www.linkedin.com/in/timbourquin/
After Offers: https://www.afteroffers.com/
About Chris Miquel
Chris Miquel is the Co-Founder of Audience Bridge, helping newsletter publishers improve deliverability, optimize list growth, and scale revenue through smarter data and segmentation strategies.
Subscribe to Our Newsletter: https://links.audiencebridge.io/subscribe-v2
Follow Chris on LinkedIn: https://www.linkedin.com/in/chrismiquel/
Follow Chris on X: https://x.com/miqchris