Episode Details

Sometimes it’s not one big moment that shapes us, but a series of experiences that quietly stay, like traveling far from home at a young age, listening to stories passed down at the kitchen table, beginning to understand that where we come from carries more meaning over time.

In this episode, I’m joined by Yoon Kim, a journalist, storyteller, and event producer whose work is grounded in curiosity and connection. His path has taken him across cultures and continents, but what stands out most is how he listens for the nuance, the history, and the humanity inside every story.

We talk about his early travels with his father to places that felt both distant and eye-opening, and how those experiences shaped not just his worldview, but the kinds of questions he asks today in his journalism. There’s a depth to the way Yoon approaches storytelling, a sense that the real story is often just beneath the surface.

At the center of our conversation is his grandmother and her work with the White Lamb textile factory, where fleeced cotton was first commercialized in the 50's. What begins as a story about innovation unfolds into a reflection on resilience, creativity, and the quiet influence of a life lived with purpose.

Yoon also leads the Outdoor Media Summit, a gathering that brings together journalists, creators, and brands in the outdoor industry. We explore how his work in the industry continues to evolve, and why creating space for meaningful storytelling feels more important than ever.

This is a conversation about paying attention to the stories that shape us, and recognizing their value while we’re still close enough to hold onto them.

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