Episode Details

Are you chasing vanity metrics instead of building real revenue?

In this episode of Bridge the Gap, we sit down with Zoe Hartsfield, Founder of The Little Ghost and one of the sharpest voices in executive branding, to break down the harsh truth about B2B content creation.

We discuss the dangerous trap of "fake influencers," the difference between building an audience and building authority, and why you need to stop gatekeeping your best information. 

Key Highlights

✓ The danger of vanity metrics and empty follower counts 

✓ Why your content impressions must translate directly to the pipeline 

✓ The Brand Identity Framework for modern B2B sellers

✓ The exact content ratios to build authority in your industry 

✓ How to stop pretending to be an expert and win with authenticity

If your LinkedIn strategy is getting likes but zero inbound leads, this episode will completely change how you approach your content.

Connect with Zoe - zoehartsfield

Sponsor Info: 

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