Episode Details
Back to EpisodesKobel & Co.’s radical take on the client questionnaire
Episode 165
Published 3 months, 3 weeks ago
Description
Elizabeth Bennett and Mallory Robins found their better business half in each other—one favoring function, and the other taking the lead on form. In this episode, they share why they no longer use a client questionnaire, how they maintain a single brand voice at every touchpoint, and why a willingness to go all-in is their new criteria for incoming projects.