Episode Details

The gambling industry in Australia is about to change forever.
In this episode of iGaming Daily, we break down the government’s major crackdown on gambling advertising including strict caps, live sports blackouts, and the removal of sponsorships.
After years of political pressure, the Labour government has finally acted… but not everyone is happy.

We explore:

• The new gambling ad restrictions coming in 2027
• Why Australia is targeting advertising first
• The real reason gambling ads are under fire
• How this could reshape marketing and sponsorships
• What it means for operators competing in a mature market
• Whether this opens the door to black market growth

This isn’t just regulation it’s a complete reset of how gambling brands operate and grow.

Host: Charlie Horner
Guests: Ted Menmuir & Ted Orme-Claye
Editor: Anaya McDoanld
Producer: Anaya McDonald

Learn how Optimove’s Positionless Marketing is changing iGaming:https://optimove.com

For more iGaming news and analysis:
https://sbcnews.co.uk