Episode Details

Generating replicas without consent is personal infringement, experts say

专家表示未经同意复制人脸属于侵权

A Chinese short drama series suspected of using artificial intelligence to obtain people's facial data has sparked public outcry in recent days, prompting regulators and legal experts to stress that technological advancement must not infringe on personal rights.

近日，一部国产短剧因涉嫌使用人工智能技术盗取他人面部数据，引发公众强烈愤慨。监管部门和法律专家强调，技术进步绝不能以侵犯个人权利为代价。

In late March, several bloggers — including traditional Chinese attire enthusiasts and models — accused the popular AI-generated series Peach Blossom Hairpin of using technology to replicate their facial features, outfits and makeup without consent to create characters that were widely distributed on short-video platforms.

3月下旬，多名博主——包括传统服饰爱好者和模特——公开指控热门AI生成短剧《桃花簪》未经其同意，使用技术手段复制了他们的面部特征、服装和妆容，并以此生成角色，在短视频平台广泛传播。

By then, the series had already garnered more than 40 million views on Hongguo, a micro-drama platform, and some of the alleged victims said they were preparing to take legal action.

截至事发，该剧在微短剧平台"红果"上的播放量已超过4000万。部分据称受害的博主表示，正准备采取法律行动。

On Friday, Hongguo said on its official WeChat account that the series had been removed and that no new content would be uploaded for 15 days because its creator had failed to provide sufficient proof of compliance with regulations governing facial imagery.

上周五（4月3日），红果在其官方微信公众号上发布声明称，《桃花簪》已被下架，且因出品方未能提供充分证据证明其符合有关面部影像的法规要求，该出品方将暂停上传所有剧集15天。

The platform said adherence to legal and regulatory standards is a non-negotiable baseline, but noted that short dramas, as a new form of creative product, present major challenges for content review, particularly with the rise of AI tools.

平台表示，遵守法律法规是不可逾越的底线，但同时也指出，短剧作为新生业态，尤其行业引入AI制作技术后，素材识别难度迅速增大。

It pledged to strengthen content review pr