Episode Details
Back to EpisodesThe $10M Day: How Two Female Founders Turned a Taylor Swift Moment Into a $40M Brand
Description
What happens when you manifest Taylor Swift wearing your product and go massively viral for it?
In this episode Nina LaBruna, co-founder of Fazit, shares the BTS story about how the beauty brand was able to scale to $40M with strategy, preparation and once-in-a-lifetime luck.
We chat:
- The BTS story of when Taylor Swift wore Fazit glitter freckles to a Chiefs game
- How the brand founders manifested this viral moment
- Sales skyrocket 2,500% in just 12 hours… now what?! What goes on behind the scenes in the aftermath
- Founder tips on how to ride the viral wave without becoming a one-hit wonder
- The reality of your product being sold in 6,000 retail locations plus major contracts with the NFL and U.S. Soccer
- Why operating in your zone of genius is earned, not given
- What even is balance?? How to stay grounded while your business is growing rapidly
- What is it like scaling a brand with your best friend? How to protect your friendship while prioritizing the business
📹 WATCH FULL EPISODES ON YOUTUBE
SUPPORT THE SHOW:
Please Subscribe, Rate, and Review over on Apple Podcasts to help support the show! Share to your IG stories & follow along on instagram @makeshifthappenpodcast for updates & inspiring content.
SIMILAR EPISODES:
College Dropout to a $75M Company: The Truth About 1% Success
From Broke to $18M: Why Hustle Stops Working (and What Replaces It w/ InvestDiva)
CONNECT WITH FAZIT
WANT MY TOP PODCAST RECS? 👇🏼
Download my CEO Podcast Playlist: 30+ hours of wisdom & inspiration from some of my favorite podcasters & peers to get you fired up for life & business.
👉 SAVE 15% ON SOUL CBD PRODUCTS WITH CODE ‘DAILY’ ✨
👉 SHOP MY AMAZON STOREFRONT (BOOKS, SKINCARE, SPIRITUALITY+) 🛍
👉 GRAB YOUR MAKE SHIFT HAPPEN MANIFESTATION HOODIE 😍
FREE & LOW COST RESOURCES FOR YOU:
1. Check out my website to join my weekly newsletter and grab your copy of my Journaling Guide
2. Download the New Year New Magic Manifestation Guide on my website for $22 to kickstart your dream life creation process
3. Purchase the Energy of Money Masterclass for $33 to begin your wealth consciousness journey