Episode Details

AI is changing how consumers discover businesses, make decisions, and trust information. Lance Roberts visit with Joseph Levi, Co-founder & CEO of Noise Media, about how advertising inside AI platforms like ChatGPT could reshape marketing, SEO, and brand building. Lance and Joseph explore whether businesses can influence AI-generated answers, the difference between the best answer and a paid answer, and why trust and accuracy are becoming the most valuable currencies in the AI era. From niche positioning to content strategy, we explain what actually works and what doesn’t when trying to show up in AI-driven results. We also discuss the shift from traditional search engines to AI assistants, how small businesses can adapt, and the biggest marketing mistakes to avoid. Plus, we dive into the rise of AI agents, monetization strategies, and the competitive landscape between leading AI platforms. Key topics include: 0:00 - INTRO 1:21 - What is Noise Media, GEO (Generative Optimization) 2:28 - Advertising within ChatGPT - Importance of appearing in answers 3:51 - The best answer vs the paid answer 5:53 - Having Faith in the Quality of the Information (You cannot "trick the system;") 6:21 - Two scenarios - specific query, generic query 9:10 - Building a Brand with AI - content is king 10:48 - The Shift in Consumer Discovery 11:27 - The Next Big Player? 13:13 - Where is the starting point? 14:40 - What's the best length of content 16:45 - Will AI Neutralize the challenge of SEO strategies & changing algorithms 19:00 - The Fear of AI Job Replacement 21:10 - Elements of Optimal positioning for new businesses - test and learn 24:05 - Getting ready for business - scaling up 25:14 - Utilization of AI and leverage - having a team of AI agents 27:06 - Marketing Mistakes Small Businesses Make & The Importance of Marketing 32:35 - Seeing Opportunity when New Platforms Emerge 33:49 - Vudo.AI 35:05 - A matter of trust & The Velocity of AI 36:21 - How to Monetize AI 36:51 - Who's the Best AI now - Claude vs ChatGPT Do you enjoy our content? Rate us on Google: https://bit.ly/4b9JtEo ------- Watch Today's Full Video on our YouTube Channel: https://youtube.com/live/AufKaBCT8uU?feature=share ------- Watch our previous show, "4-6-26 AI: How To Invest in the Next Industrial Revolution - Brian Dunlap Interview" https://youtube.com/live/ckKzFqCAHHs?feature=share ------- Download Lance's Latest e-book, "Laws of Money & Wealth:"https://realinvestmentadvice.com/ria-e-guide-library/ -------- SUBSCRIBE to The Real Investment Show here: http://www.youtube.com/c/TheRealInvestmentShow -------- Visit our Site: https://www.realinvestmentadvice.com Contact Us: 1-855-RIA-PLAN -------- Subscribe to SimpleVisor: https://www.simplevisor.com/register-new -------- Connect with us on social: https://twitter.com/RealInvAdvice https://twitter.com/LanceRoberts https://www.facebook.com/RealInvestmentAdvice/ https://www.linkedin.com/in/realinvestmentadvice/ #AIAdvertising #ChatGPTMarketing #FutureOfSearch #DigitalMarketingStrategy #AIForBusiness