Episode Details
Back to EpisodesESPN's Latino Surge: Driving Sports Industry Growth
Description
Latinos are poised to drive a third of the U.S. sports industrys growth by 2035, with ESPN in Bristol, Connecticut, feeling the shift firsthand. With a Puerto Rican-heavy staff and bilingual content, ESPN Deportes has built cultural depth for Spanish-speaking fans. Puerto Rican stars like José Canelo Álvarez Martínez and Michele LaFountain-Stokes are pushing the envelope in digital video narratives and womens sports coverage, keeping ESPN ahead of the game.
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