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Should My Accounting Firm Use Social Media?
Description
Do you view social media as a waste of time?
If you're not careful, it can be rather time-consuming! However, social media can be one of your biggest sources of new business - if you're willing to put in the work to be consistent!
Social media helps you connect authentically with an abundance of clients. With intentional, consistent work, you don't have to spend a lot of money to get abundant clients!
Yelp, LinkedIn, Facebook business pages - oh my! Does this sound overwhelming? It doesn't have to be.
Small steps over time will lead you to GREAT results in your business. But you don't have to take my word for it!
In this episode of The Abundant Accountant podcast, The Pitch Queen along with Aleksey Kaplan explains how to use social media to grow your firm and find ideal clients to have the firm of abundance!
Enjoy, and thank you for listening and tuning into The Abundant Accountant Podcast!
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Here are a few key secrets we talked about in this episode:
- Michelle Introduces Aleksey Kaplan.
- Aleksey works with entrepreneurs and professionals for tax services.
- Social media can be confusing and take a lot of time - how to use it best to get the most out of the time invested for your accounting firm?
- Social media is a powerful lead generator.
- We live in the 21st century, and need to use social media!
- What's the best way to gain traction to make sure people know about you, and will be contacting you?
- Aleksey determined that he didn't want to do things the old fashioned way - he wanted to try new things!
- When he searched for his competition, Aleksey found out that they weren't on Yelp - so he built his presence there.
- Social media reviews are authentic and real, and people rely on those reviews.
- Aleksey gained a lot of clients from Yelp alone.
- By creating a Yelp account, it creates a rich customer experience for those who find you and builds rapport and trust.
- Social media allows clients to get to know YOU.
- You have to spend money to make money - but don't just throw it away. Invest it! Aleksey started