Episode Details

Do you ever feel that you wake up every day and think you would be further ahead by now with your firm and only working with clients that you love to work with?

Finding clients can be tough - or does it have to be? Sometimes it feels like dating; you're searching for that perfect match.

By defining what you're looking for in a client - often by finding your niche and developing an area of expertise, you can find an abundance of new clients.

Once you've figured out the type of client you want to have in your firm in abundance, you'll be able to bring in your marketing tactics so that you attract them all into your firm. You'll know exactly what you need to do to bring them into your firm.

You'll learn how you can market yourself in such a way that your ideal clients COME TO YOU - in abundance!

In this episode of The Abundant Accountant Podcast, The Pitch Queen along with Hugh Duffy explains how he helps accounting firms niche and posture themselves as industry experts, and how they've attracted a tremendous amount of clients.

Enjoy, and thank you for listening and tuning into The Abundant Accountant Podcast!

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Here are a few key secrets we talked about in this episode:

• Michelle Introduces Hugh Duffy and his business, Build Your Firm..
• The goal is that accounting firms leverage marketing to find an abundance of the right kind of clients based on their specific niche.
• "Sales and marketing are like the Ying and the Yang" ~ Hugh Duffy. They work together to help you get to the right clients!
• When you market yourself well, you will have clients coming to YOU and saying "you are the kind of person I want to work with!"
• First, you have to really define that ideal client.
• Instead of just looking at what you want, often you can define that client by finding what you don't want! Reverse engineer the process.
• "Finding that client is like dating: you look through the deal-breakers to find that perfect match." ~ Hugh Duffy
• By defining your ideal client, you're finding the person that you can serve the most effectively.
• Accountants are not typically taught to work on serving a niche, however, serving a particular niche will help you find the right