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Why the US Isn't Always Your Best First Market with Stephanie Rogers | TransPerfect | #613
Episode 613
Published 4 months, 4 weeks ago
Description
Stephanie Rogers, Retail Director at TransPerfect, has built her career helping global brands navigate one of ecommerce’s hardest challenges: expanding internationally without wasting time, money, or momentum.
In today’s episode, we’re breaking down the difference between translation and true localisation, why “land and expand” beats going all-in too early, and how Australian brands can punch above their weight globally.
Today, we're discussing:
- Why localisation beats translation every time
- The smartest way to choose your next international market
- Why Japan, Korea, Germany, and France are underrated opportunities
- The biggest mistakes brands make expanding into the US
- How to test markets without burning cash
- The role of AI vs human expertise in localisation
- Why internal training is the most overlooked growth lever
- How brands can scale globally without building full local teams
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