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In this episode, Gary Bird breaks down the 3 M’s of dental practice growth: Market, Marketing, and Management, and why most dentists fail to align them. If your dental marketing isn’t working, your new patient flow is inconsistent, or your practice isn’t growing, this framework will show you exactly what’s missing. Learn how to analyze your local dental market, align your marketing strategy, and improve key metrics like call conversion, scheduling, and case acceptance. Gary explains why even the best Google ads and dental marketing campaigns fail without proper management systems in place. This episode is essential for dentists looking to increase new patients, improve dental practice management, and scale production consistently.

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Dental Marketing Goat, the go-to podcast for dentists who want to grow faster, market smarter and build practices that thrive in today’s competitive landscape.
Hosted by Gary Bird, the Dental Marketing Goat himself and founder of SMC National - recently named Best Dental Marketing Agency by over 60,000 dental professionals. Each episode unpacks the real strategies, marketing frameworks and operational shifts that high-performing practices use to attract more patients and increase production. Whether you're a solo practitioner or scaling a DSO, you’ll learn how to align your marketing, team and systems to drive predictable growth.

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