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The Real Business of Events
Published 2 months, 3 weeks ago
Description
In this episode, we sit down with Nicola, CEO of ELX — the exclusive community for senior event leaders at enterprise companies. Nicola shares her winding career path from incentive travel dreamer to leading one of the most talked-about communities in the events industry.
We dig into what makes ELX different, why event leaders feel so isolated in their roles, and how Chatham House rules create a space for real, unfiltered conversation. If you want to learn more about the community, visit https://www.eventleaders.com/.
Nicola also gets into the data that keeps her up at night — like the fact that 28% of senior event leaders have no KPIs for their events — and why shifting from the "events business" mindset to the "business of events" mindset is the key to getting a seat at the table.
Plus, she shares her biggest event confession: a Palm Springs rain disaster that had her avoiding outdoor events for her entire career — until dinner on Wrigley Field changed everything.
What you'll learn:
We dig into what makes ELX different, why event leaders feel so isolated in their roles, and how Chatham House rules create a space for real, unfiltered conversation. If you want to learn more about the community, visit https://www.eventleaders.com/.
Nicola also gets into the data that keeps her up at night — like the fact that 28% of senior event leaders have no KPIs for their events — and why shifting from the "events business" mindset to the "business of events" mindset is the key to getting a seat at the table.
Plus, she shares her biggest event confession: a Palm Springs rain disaster that had her avoiding outdoor events for her entire career — until dinner on Wrigley Field changed everything.
What you'll learn:
- What ELX is and who it's for
- Why measurement needs to start before you plan a single thing
- How to make the case for your events using business language
- What it takes to become an ELX-eligible leader
- How to spot and avoid burnout in a high-pressure events role