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Sponsored by Podscribe. Podscribe is heading to POSSIBLE 2026! We’re excited to sponsor one of the year’s biggest marketing events. In Miami? Let’s connect and talk measurement, media strategy, and what’s next for the industry.

• We’ve seen the data suggesting it’s only the #3 most popular podcast app these days: but Apple Podcasts can still have a real effect when the editorial team highlight shows on its front page. One podcast says it saw 61,000 downloads in a single day after it was promoted. “What I Survived” is an independent podcast from Queensland, Australia, and got an editorial feature on Apple Podcasts at launch. (Our list of all the podcast directories includes the page to submit your show to the Apple Podcasts editorial team).
• Look at the US podcast charts, and there’s plenty of sports shows in the top 20. But in Latin America - countries like Argentina or Mexico - there are none in the top 200! So, why haven’t sports podcasts taken off in Latin America? There’s plenty of reasons, suggests Genuina Media; the company also has a compelling reason why this is likely to change this year.
• Never Not Funny, the Jimmy Pardo Podcast, is to celebrate its twenty-year anniversary this Saturday with an eight-hour livestream. The show started in 2006, recorded from Pardo’s dining table; and has produced video episodes since 2008.

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