Episode Details

In this episode of the 15 Minute Masterclass Jo Glynn-Smith chats to Camilla Newman, co-founder of Baillie Newman, who shares three ways to create events with impact that build memories and shift brand perception. First, she advises “engineer the feeling” by prioritising how guests feel from arrival, then choreographing the event’s cadence with connection points, surprise, momentum, and a strong finish rather than letting it fizzle out or over-focusing on VIP moments. Second, she highlights a 2026 trend: create participation, not spectators, using interactive experiences that build “body/muscle memory,” deepen connection, and strengthen brand loyalty. Third, she recommends not letting perfection ruin presence, switch from planner to host, stay calm if details or tech go wrong, and keep guests centre stage so the room’s energy reflects positively on the brand.

00:00 Welcome to Masterclass

01:12 Engineer the Feeling

02:37 Finish Strong and Flow

04:52 Participation Not Spectators

06:34 Why Body Memory Works

09:11 Perfection vs Presence

12:51 Recap and Sign Off

14:51 Subscribe and Contact

You can find out more about Baillie Newman here: https://www.baillienewman.co.uk/ 

Or on Instagram @baillie_newman_events 

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Edited and produced by Jo Glynn-Smith 2025.
Recorded at Eight Works Podcast Studios, 1 Dysart Street, London, EC2A 2BX
For bookings: eightworks@eightclub.co.uk

Jo Glynn-Smith is an entrepreneur, professional coach, writer, and speaker from London, she is an expert in career transformation and change.

Instagram @jojoglynnsmith and @themidlifeentrepreneur

Contact: enquiries@joglynnsmith.com
www.joglynnsmith.com

MUSIC CREDIT Easy Money by REX BANNER licensed by Artlist.io
PHOTOGRAPHY by JONATHAN GLYNN-SMITH www.jonathanglynnsmith.com