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Coyote Theory’s Viral Comeback: Jayson on “This Side of Paradise,” New Music & DIY Reality
Season 3
Episode 10
Published 2 months, 3 weeks ago
Description
Jayson of Coyote Theory joins the podcast to break down the band’s unexpected viral resurgence with “This Side of Paradise” and their return after a 10+ year hiatus.
We dive into how a dormant song exploded on TikTok, the reality of navigating label attention as a DIY band, and the pressure that followed. Jayson also shares how the group organically reunited before the viral moment, how their songwriting process has evolved, and what went into their latest EP.
Plus, a deep conversation on modern music releases—singles vs albums, streaming-era expectations, and what release day really means today.
If you’re into indie music, music marketing, or artist journeys, this is a must-listen.
Topics include:
- Viral music moments & TikTok discovery
- Indie band comeback stories
- Songwriting evolution over time
- DIY vs label dynamics
- The future of albums vs singles
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