Episode Details

What if the secret to marketing success isn't a better strategy, it's finally trusting yourself? In this episode, I sit down with Iris Goldfeder, founder of Gas Stove Creative, to talk about building a business on your own terms, showing up authentically, and getting found by the right clients. Whether you're struggling with visibility, confused by the ever-changing digital marketing landscape, or just tired of throwing spaghetti at the wall this one's for you.

Episode Outline

1. Stop Outsourcing Your Authority
   • Iris shares the mindset shift that changed everything learning to trust herself instead of leaning on partners for validation.
2. The Power of Video
   • Why unpolished, authentic video builds more trust than a perfectly scripted production — and how to just start.
3. SEO, AEO, GEO & AIO — What You Actually Need to Know
   • A plain-English breakdown of the four optimization strategies and what small business owners should focus on right now.
4. Websites That Convert
   • You have three seconds. Iris explains what your homepage must communicate immediately and how to make your site work for you.

Related Episodes & Additional Resources

• Episode 40:  Stop Marketing on Assumptions, Start Connecting with What Your Customers Actually Want
• Episode 58: The Real Reason your Marketing isn’t working 

Guest Information
Iris Goldfeder, Gas Stove Creative, Iris is the founder of GasStoveCreative, an all-in-one marketing solutions agency built for service-based businesses ready to scale with clarity and confidence. With over two decades of experience across branding, digital strategy, and business storytelling, she has a knack for helping businesses cut through the noise, clarify their message, and turn their marketing efforts into real, measurable results.

• gasstovecreative.com | LinkedIn: linked.com/in/igoldfeder
• Is your website converting traffic to leads free audit: Mention Main Street Success Stories podcast for a free strategy call with Iris. 

Meet Your Host:
Jennifer Kok is a Profit & Growth Advisor and founder of Next Wave. A serial entrepreneur with more than 25 years of experience, she helps service-based women entrepreneurs increase profitability through financial clarity, strategic decision-making, and systems that support sustainable growth.  

www.nextwavebusinesscoaching.com
Focus Growth Collective

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Meet Your Host:

Jennifer Kok, Profit and Growth advisor for service-based women entrepreneurs. Women Entrepreneurs hire me to scale and grow their businesses profitably without burnout. I bring financial clarity, strategic focus and structure to the decision-making process. 

My clients, on average, see anywhere between $1k-$4k increase in net income each month without hustle, overwhelm, and burnout.