Episode Details

Text me!

I went snooping on Mike Michalowicz’s book page and found a ridiculous little “vote” widget: “I’m Mike’s biggest fan” vs “I can’t stand this guy.” When I asked him about it… he casually reveals the thumbs-down sends you to an anger management site. (An actual Easter egg with 100,000+ clicks, apparently.)

Then we get into the stuff that matters: why chasing top-line revenue is a weird flex when the business (and the owner) might be starving, how Profit First is really a diagnostic tool, and why his new book The Money Habit is about building financial independence by working with your existing behaviors, not fighting them.

In this episode, we cover:

• Why you should ask “How healthy is your business?” and not “How big is it?”
• The simplest way to start Profit First if you’re established – and why 1% is enough to begin
• “Trust wallets over words” – the lens Mike uses to make smarter decisions
• All about Mike’s new book

Links mentioned:

📌 Mike’s site: https://mikemichalowicz.com/
📌 Grab my Ultimate Cheat Sheet For A Brand Story That Converts:
https://brandmagnetic.com/cheatsheet

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