Episode Details

Today, I'm joined by Megan Roup, founder & CEO of The Sculpt Society.

A digital women's fitness platform, The Sculpt Society delivers joyful, sustainable, and time-efficient workouts to 300K global members.

In this episode, we discuss designing life stage-specific exercise programs.

We also cover:

• "Commit to less, show up more" philosophy
• Experimenting with ancillary product launches
• Centering community and executing pop-up tours

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Website: www.thesculptsociety.com 

The Sculpt Society's Instagram: https://www.instagram.com/thesculptsociety/ 

Megan's Instagram: https://www.instagram.com/meganroup/ 

7-day free trial available on www.thesculptsociety.com 

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Chapters:

(00:00) Introduction

(01:22) Megan's background

(02:17) Body image struggles

(03:16) Teaching NYC

(04:30) Why "Joyful" movement

(06:22) IRL teaching

(09:12) Motivating at-home workouts

(10:41) Commit to less, show up more

(12:14) 300K global members

(13:26) Building the team

(18:12) Post-pandemic equilibrium

(19:13) Two-bucket growth strategy

(20:17) Growing the brand

(23:38) Staying rooted in community connection

(25:01) Strength training launch

(26:20) Life stage programming expansion

(27:20) Nutrition launch

(29:15) Clear POV

(30:26) Equipment and activewear experiments

(31:23) 2022 activewear bust & 2024 sellout

(32:26) Profitable growth goals

(33:17) Best-in-class life stage platform vision

(33:51) Annual pop-up tours since 2021

(35:28) Where to learn more

(36:07) Conclusion