Episode Details

How to Hear “Yes” More Often: The Science of Ethical Persuasion with Patrick van der Burght

What if the difference between success and missed opportunity… comes down to how you communicate? https://ethicalpersuasion.com.au/

In this insightful episode of The Hurricane H Show, we sit down with Patrick van der Burght — a leading expert in ethical persuasion and a Certified Trainer with the Cialdini Institute — to explore the science behind how people make decisions and why most communication fails without it.

With over two decades of experience teaching professionals and organizations around the world, Patrick breaks down the principles of ethical persuasion — showing how influence is not about manipulation, but about understanding human behavior and communicating in a way that aligns with how people naturally decide.

We explore the most common persuasion mistakes, the power of social proof and credibility, and simple, practical ways to improve communication, sales, leadership, and everyday interactions.

Whether you’re in business, leadership, or simply want to become more effective in how you present ideas — this conversation will give you tools you can apply immediately.

Download your free guide: https://ethicalpersuasion.com.au/free-influence-persuasion/

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