Episode Details

Niall Ratcliffe and his brother Morgan grew up in Burnley council estates.

They were living on £30 a month.

Their goal was to make £100,000 a year and pay themselves £50,000 each.

They hit that goal in 11 days.

Four years later, they're running a 7-figure agency 🚀

Niall is co-founder of Noticed, a B2B storytelling and marketing agency based in Manchester.

He's grown his LinkedIn to 60,000 followers, built the agency from zero to 7 figures in under 4 years, worked with clients like NHS and Ocean Beach, and more.

In this conversation, Niall reveals:

- How they hit £100K run rate in 11 days when potential clients started messaging them on LinkedIn 📈

- How they got through a 6-month plateau where the business just wasn't growing no matter what they tried

- The one perception shift that helped them work with enormous brands like NHS and Ocean Beach 🚀

- Why you're being lied to about inbound leads (They had 60K followers and even still inbound wasn't enough to fuel their growth)

- His EXACT cold outreach strategy that you can steal

- How they dropped payroll by £15K/month in December, added 3 new clients in January, and became £25K/month more profitable

- How AI completely transformed the agency model (same work output with dramatically less people)

- The commitment ladder Daniel Priestley taught him at dinner in Belfast (changed their entire outreach approach)

This is a masterclass in scaling fast and breaking through growth plateaus.

Niall breaks down the exact cold outreach strategy that took them to 7 figures in 4 years, how one perception shift helped them to sign huge enterprise clients, and why AI is changing the game for online businesses right now.

Whether you're building an agency, struggling with unpredictable inbound leads, or stuck at a revenue ceiling, this conversation shows the real strategy behind explosive growth 👀

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Niall's links:

His website, Instagram, and LinkedIn:

https://www.linkedin.com/in/niall-ratcliffe/

https://www.youtube.com/@Niall_Ratcliffe

https://www.noticed.co/

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