Episode Details

In this episode of the UpScale Business Coaching Podcast, Luke sits down with Ash and Jared from Profound Carpentry, a fast growing Perth based carpentry business, to break down what it really takes to turn things around when the numbers are not adding up.

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Hear from tradies who’ve done it, and learn what it really takes to grow a successful trade business. https://www.upscalecoaching.com.au/success-stories/

After starting strong and building a team quickly, the boys found themselves facing high overheads, unclear margins, and a significant ATO debt. Like many trade business owners, they were busy on the tools and bringing in work, but not fully across their numbers or profitability.

This episode dives into how they went from that pressure point to building a structured growth plan, gaining clarity on their financials, and making smarter hiring decisions. With the right strategy in place, they’ve grown from around 160k months to consistently hitting 250k months, all while improving profit and reducing debt.

Ash and Jared also share how focusing on team culture has completely changed their business. From weekly team breakfasts to monthly team days, they’ve created an environment where people want to stay, even in a competitive market like Perth where mining roles are always an option.

This is a real and relatable conversation for any trade business owner who feels busy but not in control, or who knows they should be making more but cannot see where it is going.

In this episode, you will learn:
• Why knowing your numbers is non negotiable in business
• How to build a plan to get out of debt and back into profit
• The impact of hiring the right team at the right time
• How culture can improve retention, performance, and growth
• Why accountability is key when running a trade business

This year, the UpScale team are also taking on the Gold Coast Marathon to raise funds for TIACS, supporting mental health for tradies. You can support the cause here: https://fundraise.tiacs.org/fundraisers/upscalegoldcoastmarathon2026

Follow Mitch: https://www.instagram.com/mitchvan_/
Follow Erina: https://www.instagram.com/erinaroxx/