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Domenique Mastronardi, President of Beck's Bone Broth (#123)
Description
Domenique Mastronardi is President of Beck's Bone Broth, a Canadian food startup bringing bone broth-based lattes to market — blending comfort, wellness, and innovation for retailers across Canada.
In this episode of That's a Food Job!, Domenique shares her journey from engineering student to co-leading one of Canada's most creative emerging food startups. She opens up about what entrepreneurship really looks like behind the scenes — navigating uncertainty, balancing structure with creativity, and learning to trust your intuition.
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CareersNOW! is Food and Beverage Ontario's multi-year workforce development initiative that is connecting students and job seekers with employers in Ontario's food and beverage processing industry for exciting career opportunities. Check out CareersNOW.ca for more information on exciting jobs, career information, industry mentors and training opportunities for professional development.
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TIMESTAMPS
- 00:00 – Introduction to Startup Life and Entrepreneurship in Food
- 01:27 – A Week in the Life of a Startup President: Strategy, Travel, and Flexibility
- 03:00 – Canadian vs. U.S. Trade Shows: Brand Awareness vs. Direct Selling
- 05:04 – How a Startup President's Role Evolves: Fundraising, Finance, and Networking
- 06:34 – Getting Into Retail: Why Relationships Come Before Strategy
- 09:04 – Navigating Uncertainty: Mindset Tools for Startup Life
- 10:51 – What University Actually Teaches You: Resilience, Teamwork, and Problem Solving
- 12:02 – From Engineering to Entrepreneurship: Transferable Skills That Surprised Her
- 14:14 – [Sponsor: CareersNOW!]
- 15:26 – Finding Your Spark: How Food Product Development Changed Everything
- 18:20 – Listening to Your Intuition: Why Your Hobbies Are Telling You Something
- 21:17 – Book Rec: EOS Traction by Gino Wickman
- 21:53 – Unconventional Marketing: Spice Girls, Karaoke, and Authentic Branding Online
- 26:06 – Vulnerability as a Strength: Building Confidence to Share Your Story
- 27:55 – Career Advice That Doesn't Always Land — and What Actually Works
- 30:30 – Skills and Habits to Build Now If You're Curious About Startups
- 33:39 – How to Test If Entrepreneurship Is Right for You: Incubators, Side Projects, and Startup Jobs
- 35:17 – Getting Co-op Positions at Startups: What You Need to Know
- 36:03 – How to Network Without It Feeling Forced: LinkedIn, Events, and Cold Outreach
- 40:07 – What's Next for Beck's Bone Broth
- 40:53 – Where to Find Beck's Bone Broth
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