Episode Details

In this solo episode, I break down a simple truth a lot of operators miss. Social media is not your marketing plan. It is a platform. The real plan is how you drive traffic, get people to try your shop, capture them into your loyalty system, and bring them back again and again.

I also share where we are in week 13 at the store, why now is the right time for us to market harder, and what we are actually focused on. That includes growing our rewards list, using email and text the right way, tightening up our offer strategy, and stopping the habit of handing our best deals to third-party apps.

If you run a pizzeria and want a more practical marketing strategy, this episode will help you think clearer about what actually moves the business forward.

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California Restaurant Show August 24-26