Episode Details
Back to EpisodesE63: Two Biz Besties on AI, Custom Bots, and What Nobody Tells You About Building in Public
Description
You built something new. You poured months into it. You launched it and the results were not what you expected.
On this guest episode of The Offer Mojo Show, Lori Young is joined by brand strategist and Brand CEO founder Malika Malhotra to pull back the curtain on what it's actually like to build and launch AI-powered tools as a strategist — the wins, the honest misses, and the ongoing work of figuring out where this technology fits into a real expert business.
Lori and Malika both built their own suites of AI assistants (the OfferMojo Squad and the Brand Force) grounded in their proven frameworks. They launched around the same time, faced similar hurdles, and have been thinking through what it means to build in public when the technology is moving faster than any of us expected.
We talk about:
- Why expert-built AI tools produce dramatically better results than generic prompting (and the client story that proves it)
- What actually happened when they each launched — including a zero-sales email list launch and what they learned from it
- The real fear behind why coaches hesitate to invest in AI tools, even from someone they trust
- Why the human element in strategy and coaching will never be fully replaced, and where AI falls genuinely short
- How to think about building your own AI processes without getting paralyzed by the pace of change
If you've been curious about AI in your own business but unsure whether to build something, buy something, or just keep watching from the sidelines, this conversation will help you think it through.
The OfferMojo Squad is Lori's suite of six AI-powered offer assistants, built on her proprietary frameworks and designed to help you build, structure, message, and map a complete offer ecosystem. It's available now for $297.
Join here: https://www.onamissionbrands.com/offermojo-squad
Guest Information: Mallika Malhotra is an award-winning brand strategist, mentor, and speaker who helps women entrepreneurs discover their power niche, develop their signature framework, and amplify their authority online. With a background in corporate advertising and years spent helping visionaries clarify their message, Mallika specializes in turning personal brands into category leaders. She's the creator of the Brand Authority Accelerator and a passionate advocate for showing up boldly and consistently, without losing your soul in the process.
Website: https://www.thebrandceo.com
Instagram: https://www.instagram.com/thebrandceo
LinkedIn: https://www.linkedin.com/in/thebrandceo
Get your free brand audit with Snap: www.thebrandceo.com/snap
Explore the Brand Force AI Suite: https://thebrandceo.com/brand-force
To learn more about how I can support your growth, visit www.onamissionbrands.com
Follow me on LinkedIn: / onamissionbrands
Follow me on Instagram: / @offer_magician
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