Episode Details

🍇 Where Wine Takes You – Episode Highlights 🍷

Today, we’re talking about dirt.

Not just any dirt, but living soil. The kind that breathes, holds water, stores carbon, and might just be the difference between surviving the next 50 years or not.

Because right now, something big is happening in Paso Robles. If you haven’t heard the term yet, you’re about to hear it a lot more. Regenerative Organic Certified. ROC.

And here’s the thing. This isn’t a buzzword. This isn’t marketing. This is a full-on shift in how we farm, how we think, and how we take care of the land. And Paso is leading that charge on a global level.

In this episode, Adam sits down with two of Paso Robles’ most forward-thinking minds, Jason Haas of Tablas Creek Vineyard and Cris Cherry of Villa Creek and MAHA Estate, to kick off a special series exploring the future of farming and wine.

This isn’t just about what’s in your glass. It’s about what’s happening beneath it. Soil health, farmworker fairness, and animal welfare, the pillars of ROC, are reshaping how wine is grown.

Jason breaks it down in a way that actually makes sense, farming not just to sustain, but to improve the land and community. Cris brings the real-world perspective, sharing what it looks like to live this every day at MAHA Estate, from sheep in the vineyard to the economics of doing things the right way.

Together, they unpack why this matters now more than ever, and how regenerative farming could be a key piece in the future of agriculture.

You’ll also hear how Paso has quietly become a global epicenter for regenerative viticulture, with wineries like Tablas Creek, MAHA Estate, Booker, Halter Ranch, and others helping push the industry forward.

Later in the show, Adam heads just off Highway 101 for a Travel Paso Spotlight on Firestone Walker Brewing Company, where beer, food, and community collide. With the Firestone Walker Invitational Beer Fest celebrating 30 years, plus a can’t-miss block party open to the public, it’s a perfect reminder that Paso is more than just wine, it’s an experience.

🍷 FEATURED GUESTS

Tablas Creek Vineyard (Jason Haas)
🌐 https://tablascreek.com
📸 https://www.instagram.com/tablascreek/

MAHA Estate / Villa Creek (Cris Cherry)
🌐 https://www.villacreekwine.com
📸

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