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Free transcripts! Plus, Beehiiv gets podcast hosting, and Brkthru's measurement of podcast ads
Description
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We get into the real fight over podcast transcripts: where they should live, how they should be formatted, and why “one transcript everywhere” beats a pile of app-only versions. Then we zoom out to the bigger platform shift: all-in-one creator stacks, new monetisation options, Spotify’s latest ad experiments, and what advertisers actually want when they ask for ROI.
• Buzzsprout rolling out free automatic transcripts on paid plans
• Chapter markers inside the transcript editor and why structure matters
• Why hosts should publish transcripts so every app can use them
• Speaker labels, podcast person tags, and the limits of platform metadata
• Simplifying the Podcasting 2.0 transcript tag and focusing on VTT
• Beehiiv’s new podcast hosting and the push toward consolidation
• Subscriptions, private feeds, and ad networks as a mixed monetisation model
• Spotify’s new ad formats plus Song DNA and what podcasting could copy
• Attribution beyond promo codes including delayed conversions and tagging
• The Pod News Report Card and how platforms respond to creator feedback
• Japan podcast growth, video listening, and YouTube as the top platform
• Wallets, micropayments, and why the US still shapes adoption
• New tools, video claims versus YouTube-only, and hosting built for APIs
• Voicemail fan mail, boosts, and what listeners are sending in
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