Episode Details
Back to EpisodesHow Cadbury's "there's a glass and a half in everyone" rebuilt the brand
Season 5
Published 4 years, 6 months ago
Description
Cadbury’s belief that generosity is in everyone rebuilt its business. Sophie Kerbegian, former Head of Planning at VCCP and Benazir Barlay-Batada, Marketing Director at Mondelez share the backstory of this Grand Prix award-winning campaign.