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How to Grow Faster by Focusing on Fewer Channels #611
Description
There’s a quiet pressure in ecommerce that’s hard to ignore. Every week there’s a new channel worth testing. A new platform gaining traction. A competitor showing up somewhere you’re not. And before long, “we should be there too” starts to feel less like a question and more like a requirement.
But what if that instinct is actually slowing you down?
That’s exactly what Jaimee Vilela, Managing Director of Cooki Haircare, pushed back against. After acquiring the brand as a lifestyle business, Jaimee and her partner scaled from $179K to over $3 million in revenue in just two years, using just two core channels: Meta and Klaviyo.
In this Playbook:
- How Cooki Haircare scaled from $179K to $3M using just two core marketing channels
- Why “channel addiction” is one of the most expensive mistakes in ecommerce
- How focusing on fewer channels can actually increase clarity and performance
- Why more channels often lead to worse attribution, not better data
- And how building depth in one channel creates a defensible competitive advantage
Visit StudioHawk to learn more.
Connect with Jaimee
Explore Cooki Haircare
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