Episode Details
Back to EpisodesInside the Fitness Business at HFA: CEO of UFC Gym Adam Sedlack, Chief of Trouble Emma Barry & Executive Chairman Mark Mastrov on Expansion, Small Group & Longevity
Description
What’s actually driving growth in the fitness business right now?
In this special edition of All Things Fitness and Wellness, recorded live on the show floor at the HFA Show 2026, Krissy Vann sits down with three industry leaders operating at scale to unpack where momentum is coming from and what operators should be paying attention to.
Adam Sedlack, CEO of UFC Gym, breaks down the brand’s global expansion, including international growth markets and how UFC Gym is building momentum beyond the U.S.
Emma Barry shares how operators should be thinking about small group training and the role of instructors, including where growth is showing up globally and how programming decisions are shifting.
Mark Mastrov discusses stepping back into 24 Hour Fitness, with a focus on integrating longevity services into the business and what that means for the future of fitness offerings.
Across all three conversations, you’ll also hear unfiltered perspectives on what’s happening in the industry right now and where operators are placing their bets.
Stay fit, stay informed, and keep your fitness business in shape.