Episode Details

If you’ve been posting content but don’t have a clear system to turn that visibility into clients, this episode will show you what’s missing.

In this episode of Social Media Decoded, Michelle Thames walks through her exact funnel using Shine Pages and Kit, explaining how she guides her audience from discovery to conversion in a simple and effective way.

She breaks down each step of her process, from content and landing pages to email marketing and offers, and explains how everything connects into one ecosystem. Instead of relying on complicated funnels, Michelle shares how a clear and intentional system can create consistent opportunities and growth.

Michelle also shares how she uses conversation and connection alongside automation, allowing her to build relationships while still having a scalable business model.

If you’re ready to stop posting randomly and start building a system that works, this episode will give you a clear starting point.

What You’ll Learn in This Episode

• How to build a simple funnel using Shine Pages and Kit

• Why most funnels fail due to complexity

• How to turn content into leads and clients

• The role of landing pages in conversion

• How email marketing builds trust and relationships

• Why conversation is still a key part of conversion

• How to create a visibility ecosystem instead of relying on one platform

Visibility Breakdown

Michelle explains her simple funnel structure:

Content → Landing Page → Email → Offer

Each step is designed to move people from discovery to connection to conversion without overwhelming them.

Room Story

Michelle shares how clients often enter her ecosystem through content, then move deeper through email, events, and conversations before becoming clients. This shows how visibility, trust, and proximity work together to create opportunities.

Unpopular Visibility Truth

You don’t need a complicated funnel.

You need a clear one.

Watch the Behind-the-Scenes Video

Michelle also recorded a full behind-the-scenes walkthrough of her funnel, showing exactly how she uses Shine Pages and Kit in her business.

Watch the full video here: https://www.loom.com/share/7dc83d701f094354886a9f46eb8d4ad7

Tools Mentioned

Shine Pages (website + funnel platform)

Kit (email marketing platform)

Affiliate links are included in if you want to use the same tools Michelle uses.

Spotify Listener Question

Do you currently have a funnel set up for your business?

• Yes

• No

• Working on it

• Not sure where to start

Ways to Work With Michelle

If you want help building your funnel and visibility strategy, you can:

Book a Strategy Call

Work directly with Michelle to map out your funnel, content, and conversion plan.

Join the Community

Connect with other women entrepreneurs building visibility, relationships, and