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Album 8 Track 11: Marketing vs People-ing w/Todd Putman
Episode 292
Published 1 month, 1 week ago
Description
What separates a standard marketer from a transformational leader? Join us as we talk to Todd Putman (Chief Transformation Officer, Generous Brands) about the transition from marketing to the C-suite. Todd reveals his "Peopler" framework—the ability to see human insights that data hides—and shares the career strategies that helped him navigate Fortune 100 giants. We dive deep into his biggest career mistakes, the necessity of having "cover" from senior leadership, and his mission to use marketing tools to change the world. It's an episode filled with "zingers," heart, and the blueprint for your next career move.
Key Takeaways:
- Transitioning from "Marketer" to "Peopler"
- Having a Proactive Career Strategy
- The Importance of Leadership and "Cover"
- Let’s Talk About Ethical Marketing and Tech
- How You Can Use Marketing for Good
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