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The Viral Ad Strategy Behind This Card Game’s Success
Published 6 months, 2 weeks ago
Description
In this episode we catch up with Logan Fitz of Glasshouse Games to discover how a pandemic era idea grew into a successful card game. We go behind the scenes of Whisker Wars’ humor and relatability-driven pre-launch strategy and the marketing campaign that raised over $150K on Kickstarter.
Links:
Work with us: https://tinyurl.com/mrxke3nc
Whisker Wars: https://www.glasshousegames.co/whisker-wars