Episode Details

Swim Shady, an Australian swimwear brand, is embroiled in a trademark dispute with Eminem over its name. Despite IP Australias approval, Eminem opposed the trademark, leading to a hearing where Swim Shady attempted to cancel Eminems own trademarks. The brand, founded in 2024, is now stocked nationwide in Australia and in Dubai. The case could set a precedent for similar disputes in the US, UK, and Japan. Despite Eminems net worth of $250 million, Swim Shady remains determined to hold its ground.

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