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From The Chocklett Factory: Blane Chocklett on Community, Conservation and New Fly Releases
Description
Episode Overview
In this episode of The Articulate Fly, host Marvin Cash reconnects with Blane Chocklett — tier, guide and founder of The Chocklett Factory — for a wide-ranging conversation covering conservation, product launches and what's ahead for one of fly fishing's most recognized innovators. Blane offers a firsthand recap of Tie Fest, the ASGA-backed conservation fundraiser held at Carter Andrews' property, where proceeds are funding a five-year jack crevalle acoustic tagging research program. He reflects on the community of guides, brands and fly fishing legends who showed up in honor of figures like Lefty Kreh, Bob Popovics and Flip Pallot, and confirms the event will return in 2027.
The conversation then pivots to one of the most eagerly anticipated product releases from The Chocklett Factory: the commercially tied Feather Changer. Blane walks through the design history of this Game Changer platform variant — including the pivotal conversation with Bob Popovics that sparked the fly's development — and explains why natural feathers give the Feather Changer a swimming action and water column behavior that synthetic materials can't replicate. He also previews cicada patterns timed to summer emergences, along with new shrimp patterns rounding out the 2026 lineup. Blane closes with a look at his upcoming travel calendar, including a smallmouth bass filming project for Fly Fisherman magazine in Pennsylvania, a conservation visit with On the Fly Outfitters in Brunswick, Georgia and planned trips to Baja and northern Saskatchewan for northern pike.
Key Takeaways
- Why the Feather Changer occupies a unique position in the Game Changer platform by blending natural and synthetic materials to achieve a swimming action and water column depth that neither approach achieves on its own
- How a bathtub test and a conversation with Bob Popovics directly led to the development of the Feather Changer as a solution to buoyancy problems with deer body hair Game Changers
- Why the Feather Changer's profile versatility — mullet, sculpin, dace and beyond — makes it one of the most species-adaptable flies in the Game Changer lineup
- How The Chocklett Factory's 2026 product rollout (Feather Changers, cicadas, shrimp patterns) is timed around spring and summer fishing and cicada emergences across the country
- Why smallmouth bass deserve their place as a premier fly rod species and how decades of guiding them directly shaped many of the flies now central to the Game Changer platform
- Why ASGA's jack crevalle acoustic tagging research program represents the kind of targeted, funded conservation work the fly fishing community is uniquely positioned to support
Techniques & Gear Covered
The episode is primarily a product and conservation update rather than a technique-focused installment, but Blane provides substantive insight into the design logic behind the Feather Changer. He explains how natural feathers interact with laminar flow differently than synthetic materials — diverting water in a way that creates exceptional movement without bulk and allows the fly to settle into the water column at depths that buoyant materials like deer body hair cannot reach. The Feather Changer is discussed in the context of pre-spawn smallmouth bass fishing in Pennsylvania rivers, where its realistic swimming profile and soft landing characteristics are particularly relevant. Blane also previews cicada patterns designed for surface fishing d