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How 1 Viral TikTok Nearly Destroyed Their Business (And What Saved It)

How 1 Viral TikTok Nearly Destroyed Their Business (And What Saved It)

Published 3 months ago
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Richard and Jade’s food truck went viral overnight. Massive lines, booming sales, non-stop growth.
But behind the scenes?
They were three months behind on rent, losing money, and working 80-hour weeks just to stay afloat. The pressure nearly broke them—and their relationship.
In just six months, they turned it all around.
In this episode, they share how they took ownership, fixed their numbers, rebuilt their culture, and created a business (and life) they actually wanted—with a second venue now on the way.


You’ll hear:
00:00 – Viral success, hidden chaos
06:00 – Realizing the money was gone
10:30 – From 80-hour weeks to systems that work
15:45 – The spreadsheet that saved their sanity
19:30 – Raising prices, boosting profit instantly
23:50 – Culture shifts: how to find the right team
30:15 – Managing a business and a 5-year-old
35:00 – Building a second venue the right way
41:00 – The “hour of power” strategy that keeps them focused
48:10 – How delaying action cost them $100K


Check out Smoking Gringos on their instagram @smokinggringos

If you're grinding hard but getting nowhere—book a call with the Foodie Coaches team at foodiecoaches.com. We'll help you fix the root problem, fast.
📱 Follow behind the scenes:
@foodie_coaches | @tim.kummerfeld

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